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The Marketing Plan Handbook, 4th Edition
The Marketing Plan Handbook, 4th Edition by Alexander Chernev
$24.99 ea.

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The Marketing Plan Handbook, 4th Edition
The Marketing Plan Handbook, 4th Edition by Alexander Chernev
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The Marketing Plan Handbook, 4th Edition

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

The Marketing Plan Handbook, 4th Edition
  • $24.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Mar 01, 2015
  • Publisher: Cerebellum Press
  • Seller: Cerebellum Press
  • Print Length: 284 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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