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Purchase Details

Strategic Marketing Management, 8th Edition
Strategic Marketing Management, 8th Edition by Chernev, Alexander
$37.99 ea.

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Strategic Marketing Management, 8th Edition
Strategic Marketing Management, 8th Edition by Chernev, Alexander
plus tax, where applicable

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Strategic Marketing Management, 8th Edition

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Strategic Marketing Management, 8th Edition
  • $37.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Jun 15, 2014
  • Publisher: Cerebellum Press
  • Seller: Cerebellum Press
  • Print Length: 284 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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